A Companion to Seth Godin’s ‘Brace for Impact’

Seth Godin says we brace for impact too often. He’s right. Agile leaders know: flexibility beats fear. Don’t freeze. Adjust, adapt, and move forward.

Seth Godin nailed it in his post “Brace for Impact.” (Full credit to Seth-read it here). The problem isn’t just that we brace for impact-it’s that we do it at the worst possible times.

Bracing makes sense when you’re in an actual collision. But in most cases, especially in work and life, it’s just wasted energy. We stiffen up, overthink, and drain ourselves before the moment even arrives. We convince ourselves that this meeting, this project, or this decision is going to be a catastrophe. And then? It isn’t.

The Agile Alternative: Lean Into Change

If bracing is a reactive fear response, then agility is the exact opposite. It’s about staying flexible, assessing the situation as it unfolds, and adapting. Instead of freezing up before a big change, Agile thinkers:

  • Gather real data instead of relying on worst-case assumptions.
  • Focus on small, iterative adjustments instead of rigidly holding onto a single plan.
  • Stay present instead of mentally simulating disaster scenarios.

The Meeting You’re Dreading? It’s Just a Meeting.

Your boss wants to talk. Your client wants an update. Your team needs a pivot. The natural instinct is to brace-to prepare for the worst before anything bad has even happened. But the truth? Most of the time, it’s just a conversation. You don’t have to brace for it. You just have to show up.

Preparation Without the Panic

There’s a difference between preparing and bracing. One helps you take action; the other just wears you out. Instead of tensing up, try:

  • Reframing – What’s the best possible outcome of this situation? Start there.
  • Breathing – A deep breath beats a clenched jaw every time.
  • Trusting your skills – You’ve handled tough moments before. You’ll handle this one too.

Seth is right-bracing for impact is rarely useful. Staying adaptable? That’s where the real power is.

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