Starting a new leadership role? You’re probably eager to make an impact, prove your worth, and show everyone they made the right choice hiring you. But here’s the thing. Sometimes the best way to do that is by knowing what not to do.
Brandon Redlinger, VP of Marketing at Chili Piper, recently shared his list of things he didn’t do in his first 30 days on the job. His post nailed a critical truth. Jumping in too fast with big changes can backfire.
Let’s break down his list and why these common traps are best avoided.
1. Propose a Rebrand
Unless the brand is an absolute disaster, don’t rush to change it. A rebrand is a major shift that requires deep understanding of the company, market, and customers.
Better Approach: Spend time learning the brand’s strengths and weaknesses before even thinking about changing it.
2. Redesign the Website
Sure, the website might not be perfect. But diving into a redesign immediately can distract from more pressing priorities.
Better Approach: Gather data on how the site is performing and see if a full redesign is actually needed or if small tweaks will do the trick.
3. Implement a New Playbook
Dropping a new system before understanding the existing one is a fast way to lose trust.
Better Approach: Observe what’s working and what’s not. Then, tailor a playbook that builds on existing strengths.
4. Hire Friends and Colleagues
Bringing in people you trust is tempting, but doing it too soon can signal a lack of faith in the existing team.
Better Approach: Build relationships with your current team before making any hiring moves.
5. Buy Your Favorite Technology
Every leader has their preferred tools, but pushing a new tech stack too soon can create resistance.
Better Approach: See what’s already in use and where gaps exist before rolling out new software.
6. Constantly Say, ‘At My Last Company…’
Nobody wants to hear this. Comparing everything to your last job can alienate your new team.
Better Approach: Focus on learning the new culture before trying to import old ways of doing things.
The Real First 30 Days Game Plan
So what should you do?
- Listen more than you talk.
- Learn how decisions get made.
- Build relationships before making big changes.
- Identify small wins that build trust and momentum.
Being a new leader isn’t about proving yourself instantly. It’s about setting yourself up for long-term success.
Shoutout to Brandon Redlinger for sparking this conversation. What’s the best or worst move you’ve seen from a leader in their first 30 days? Drop a comment!
